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RR Donnelley's Dynamic Publishing Solution, DemandSelectSM, enables companies along with their agencies and partners, to prepare, produce, and deliver highly personalised marketing collateral such as brochures, flyers, table tents, cards, mailers, and point of sale signage. The solution enables companies to make available their various branded communications from a central location and allow them to be customised through the insertion of variable imagery, text, and adding personalised components such as phrases and/or product photos.
DemandSelectSM improves customer relationships, controls total printing costs, and empowers corporate employees or their agents to highly customise and manage marketing communications for greater receptivity.
Developed by RR Donnelley, DemandSelectSM is a distinctive web enabled print management and fulfilment service. It produces efficiencies for businesses through leveraging customer information, reusing existing content and imagery, while maintaining the integrity of the client's corporate brand.
DemandSelectSM gives our customers the potential to build marketing communication pieces that are more targeted to the interests of their client base and sales regions.
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